Automotive Museums, is the only portal in the world dedicated to motor museums, with the main objective of helping to spread the culture and the world motoring heritage.

In the mission of promoting this world heritage of engines, guarded and exhibited in museums and private collections, Automotive Museums becomes Media Partner of the exhibition "AYRTON SENNA The Soul Beyond the Limits" held at the new Multimedia Museum Autodromo di Imola - Checco Costa, until 3 May 2020, coinciding with the 26th year of the death of the Brazilian champion. 

25 years after the death of Ayrton Senna, the MAICC hosts an exhibition that tells the story of the Brazilian champion through an innovative and immersive narrative. A journey through time and against time, a journey constantly aimed at overcoming one's limits. A research with a component of mysticism and interiority.

The exhibition involves the viewer in the story of a life lived to the limit, in a multi-sensory and highly emotional environment.

Repertory videos, interviews, images, memorabilia are the backdrop to the human and sporting journey of the great driver who is recreated in the completely renovated Multimedia Museum.